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03 / 10PROVEN SUCCESS
The first installment of “Tales From the Road” took us across Uzbekistan + Kyrgyzstan, combining our love of adventure, photography, and filmmaking while immersing ourselves in a new culture.
The project drove skyrocketing organic views across Instagram and YouTube, with features and shares from National Geographic, Leica, Huckberry, Frame Set, and Lens Addiction.
Kyrgyzstan proved the concept. Ethiopia is the next installment.
Check out all the assets and breakdown here- 379K
- YouTube views
- 183K
- Likes
- 4,000
- Comments
- 6,342
- Shares
- 2,281
- Reposts
- 271M
- Combined follower reach
- 16
- Posts, videos + features
- 6
- Brands + publishers
Totals across both videos and all 13 Instagram features. Reach is the combined followers of every known account that posted the work.
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