Ethiopia Journey · ሰላም J. Siegel + J. FitzWilliam · Brand Partnership · January 2027
Hello. Two creatives with deep experience in commercial, lifestyle, and travel work, headed to Ethiopia in January 2027.01 / 10
About Jason Siegel and Jack FitzWilliam 02 / 10
We pull from our experience shooting multiple formats across a wide range. 03 / 10

PROVEN SUCCESS

The first installment of “Tales From the Road” took us across Uzbekistan + Kyrgyzstan, combining our love of adventure, photography, and filmmaking while immersing ourselves in a new culture.

The project drove skyrocketing organic views across Instagram and YouTube, with features and shares from National Geographic, Leica, Huckberry, Frame Set, and Lens Addiction.

Kyrgyzstan proved the concept. Ethiopia is the next installment.

Check out all the assets and breakdown here
379K
YouTube views
183K
Likes
4,000
Comments
6,342
Shares
2,281
Reposts
271M
Combined follower reach
16
Posts, videos + features
6
Brands + publishers

Totals across both videos and all 13 Instagram features. Reach is the combined followers of every known account that posted the work.

04 / 10
Ethiopia, and Ethiopia and Colorado05 / 10
Map of Africa with Ethiopia highlighted06 / 10
Details: rough itinerary07 / 10
Ethiopia photo grid08 / 10
Deliverables09 / 10
Thank you10 / 10